Tailored health communication (THC) is any combination of information and behavior change strategies intended to reach one specific person based on information unique to that person, related to the outcome of interest, and derived from an individual assessment.
What is tailored communication?
“Tailored communications are any combination of information intended to reach one specific person, based on characteristics unique to that person, related to the outcome of interests, and derived from an individual assessment” (Kreuter & Farrell, 2000).
What is tailored communication in health and social care?
‘Tailoring’ means creating communications in which information about a given individual is used to determine what specific content he or she will receive, the contexts or frames surrounding the content, by whom it will be presented and even through which channels it will be delivered [1, 2].
What is tailored messaging?
A tailored message is customized per each individual and lacks the generic text. Tailoring messages are great for making a more personal connection and generating new business.
What tailored information?
Tailored information refers to the provision of information that is customized according to the specific characteristics of the individual to whom the information is being provided.
Why is tailored communication important?
Research shows that tailored communication during patient education contributes to health outcomes such as information recall and medication adherence. 9 When conducting medication education, health care providers should explore ways to address patients’ educational needs.
What is difference between communication and communications?
Put simply, communication is the sharing, receiving, and interpretation of messages, while communications is the means by which those messages get shared.
What are effective communication skills in healthcare?
General strategies for clear communication include: 1) giving a warm greeting, 2) maintaining eye contact, 3) listening carefully, 4) being aware of the patient’s body language as well as their own, 5) speaking slowly and concretely in non-medical language, 6) using graphics and demonstrations when appropriate and 7) …
What are communication methods in healthcare?
There are two types of communication methods that health care institutions use that are crucial to patient safety and well-being: interhospital and intrahospital.
What are the best communication skills?
These 5 skills are absolutely necessary for successful communication in the workplace or private life.
- Listening. Listening is one of the most important aspects of communication. …
- Straight talking. …
- Non-verbal communication. …
- Stress management. …
- Emotion control.
What does tailored mean?
1 : fashioned or fitted to resemble a tailor’s work. 2 : custom-made. 3 : having the look of one fitted by a custom tailor.
Should health messages be tailored to a target audience?
Customizing communications ensures the relevance of WHO information for target audiences. Message design can influence the effectiveness of a message. For example, if a target audience has health beliefs and values already consistent with those presented in a message, using statistics can be persuasive.
What is targeted message?
Targeted message definition
In marketing, targeting means aiming the message at a particular group of users trying to find something that resonates with them. Instead of attempting to reach the whole audience out there, targeting allows breaking it into smaller segments to aim ads and messages more precisely.